« Un dessinateur peut dessiner plusieurs styles, un grand nombre de personnages très différents et se faire lui-même des surprises. »

andré franquin
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Olivier
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digital
designer
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Dupuis

  • UI DESIGN -
  • ART DIRECTION
The project:

In February 2020, I’ve been contacted by the famous Belgian publishing house to work on the full redesign of its e-commerce website. From Spirou to Gaston, Marsupilami to Largo Winch, rediscover all your heroes
in a brand new digital platform.

The results of my work:
  • A 200% growth in the basket conversion rate was observed in the first year.
  • Simplification of the customer journey within a catalog of 24 000 references.
  • A "fun to use" interface, incorporating the iconic characters to enhance emotional design.

AGENCY:

  • DUPUIS

MY ROLE:

  • Art director /
  • UI designer /
CLIENT TESTIMONIAL

Cédric Robert

Director Marketing & Digital at Éditions Dupuis

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